– The only hope of getting rid of Blatter is FIFA’s sponsors. If it wyrzucicie, I’ll do anything. Adidas, I’ll wear one of your ugly shoes in which I look like a combination of the Greek god of beginner DJ. McDonald’s, I’ll try everything out of your dollar menu that tastes like normal food enchanted by malicious wizard. And even I make the ultimate sacrifice. Budweiser [beer producer - editor. ed.], if you get rid of Blatter, drinks the one of your disgusting products. It may even be Bud Light Lime, despite the fact that it tastes like a puddle of trash from Long John Silver’s [fast-food restaurants with seafood - ed. ed.] – he said after the arrests of activists FIFA famous British comedian John Oliver.
Was his appeal was heard ?
Long Weekend Blatter
What happened between Friday, when Blatter was re-elected head of FIFA, and Tuesday, when he resigned? In the game there are three scenarios. First, Blatter could sprinkle ashes over the weekend and come to the conclusion that in the world of football has become persona non grata. Secondly, he could learn about the existence of evidence against him or about the investigation conducted against him. Thirdly, sponsors can to stamp his foot and Blatter smoke out. And although the real causes of departing head of FIFA remain a mystery, some of these scenarios seem more likely than others.
FIFA boss great change is rather wishful thinking. Even on Friday, Blatter is not only not seen himself guilty, but even threatened the football world in a rather arrogant manner. His words that “forgive, but not forget”, sounded as if he pulled them from the script of “The Godfather”. If Blatter really take over a corruption scandal, would never ran.
Over the weekend, Blatter could, however, learn about certain evidence against him. Although even if that happened, the behavior of Blatter would be rather counterproductive. While holding the power, he would have control over what comes out outside of FIFA. The successor to Blatter certainly has ordered a decent audit and make the settlements. At daylight can come out a lot of sins former head of FIFA. Performing the function, it was easier to defend. A similar logic apply dictators who can not give up power, if you do not want to hit the court.
Maybe so He learned that what was about to escape, had already escaped and is conducted investigation against him? The Attorney General of Switzerland said that the resignation of the head of FIFA has no connection with legal proceedings. He said that Blatter is not be covered. Slightly different things are in the case of a separate US investigation. Although not confirmed, in the last media reports that the US Justice Department Blatter took their investigation. And although in this situation resignation in no way polepszałaby his position certainly would improve the position of someone else – the sponsors.
The fact that the resignation Blatter dipped their fingers sponsors, may provide their last week’s statement.
VISA He stated that “in light of recent reports of her disappointment and anxiety associated with FIFA is deep”. The company stressed that calls for the immediate steps that would respond to the situation. “It should start with the reconstruction of culture [organization - ed. ed.] including ethical practice. So that in the eyes of fans across the world championships reputation has been restored. [...] If FIFA do not do this, we consider the continued sponsorship. Already informed her about it, “- added.
” These long-lasting controversies tarnished the mission ideal World Cup Football. Many times we expressed our concern about these serious allegations, “- said in a statement Coca-Cola.
Another sponsor McDonald’s, said that “issues of ethics and corruption very seriously”. “We are in contact with FIFA on this issue. We will continue to closely monitor the situation, “- added.
Adidas assured that he will encourage FIFA to” establish and transparent compliance with legal standards. “
Representatives while Hyundai said they are” extremely concerned “proceedings which were brought against some activists FIFA also announced that they will monitor the situation.
Similarly maker of Budweiser beer He stressed that expects all its partners high ethical standards and transparency.
Black sheep turned out to be – and probably no surprise here – the Russians. Gazprom spokesman said that what happens will have no effect on the sponsorship agreement. The Breach be interpreted in the context of the World Cup, which in 2018 will be held in Russia. With its boycott announcements by some countries and allegations of irregularities in the candidacy of Russia, the departure of key sponsors would be for Moscow nail in the coffin.
However, whether such departures were no real enough to scare his perspective could Blatter urging him to resign?
The weight of money
Although usually statement companies with ethical standards they smell plastic, sponsors concern this time is most true. While in the case of minor scandals, sponsorship is still profitable, because the gains outweigh the losses, with so much scandal case becomes more complicated. The scandal, as well as Blatter re-election as head of the organization, caught the attention of the media worldwide. The image of FIFA already lies in ruins. It can also translate the image of the sponsors, and subsequently – for sale. Cleaning FIFA and its name, and so it will take at least several years, and Blatter at governments would be even more difficult. Sponsors should they so its good reasons to those of the organization to cut off.
And that would mean for FIFA disaster. In 2011-2014, its revenues amounted to 5.72 billion dollars, of which 4.23 billion received from last year’s World Cup in Brazil. As many as 1.58 billion dollars of this amount came from the marketing agreements.
Sponsors have so something to say in particular, when they all agree with each other. If you stay on the bench Blatter can effectively threaten to cut off the cash flow or non-renewal of contact. Especially that quite often in sponsorship agreements apply a clause providing for the possibility of withdrawing a sponsor for ethical reasons. That may also be in the agreements with FIFA.
This bogey Blatter could spend so much sinister and real that already last year, one of the sponsors walked away. Sony will not renew his contract with FIFA. Officially, because of the rising cost of sponsorship, although it makes you think that this decision coincided with the successive scandals surrounding football organization.
However, even if the sponsors are standing behind decision Blatter, probably you never know. And it saves only John Oliver before drinking Budweiser.
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