Bayern Munich striker and captain of the Polish national Robert Lewandowski overtook former player of the national team and currently president of the Polish Football Association Zbigniew Boniek in the ranking of the most influential people in the Polish sport in 2015.
Euro 2016
– Thank you to all who have in me They believe. I am pleased with the reception of my people. I think you can see this above all naturalness, because the whole time I’m me. I am glad that I managed to overtake the president Boniek – said Lewandowski in a video reconstituted the announcement of the 50 most influential people in the Polish sport.
In addition to the star of the national team and president of the PZPN in the top three was Agnieszka Radwanska, one of the highest paid athletes in the world. Announcement of results of the ranking held at the Polish Olympic Committee in Warsaw Museum of Sport and Tourism. Preceded by a debate on finance and marketing in sport, and the ranking was carried out by “Forbes” magazine and research firm, “Pentagon Research”. – The good thing about our home football players is the fact that up to focus on the sport. Business aspect in the hands of professionals. We are proud that we now have such representatives of the country. Fame and mediality is an asset – explained while the Polish Football Association secretary general, Maciej Sawicki.
The captain of the Polish national football boss defeated the headquarters thanks mainly offers excellent sports recently. According to specialists Bayern Munich striker is close to the peak in terms of marketing. The ranking shows that the president of the Polish Football Association lost a minimally.
– Boniek understands how a good relationship with the media can help in achieving business goals and that the distance to itself in the media community can get additional publicity. Permanent change of image is never the result of one decision or one event, but one event can help to consolidate the created impression. As a promotion the Polish national team for Euro 2016 reinforced the idea of fans, how much has changed Polish football under Boniek – rated Wojciech Szaniawski, president of sports marketing agency “Arskom Group”.
– The President of the Polish Football Association lost by centimeters, but it is no surprise that, in turn, won by Robert Lewandowski. It is worth noting that Boniek took second place, even though it is no longer an active player. Still, he enjoys great popularity, and the PZPN completely changed his image for his term of office. Of course, only a plus. I do not want to be sweetened, but these are the facts. Well, that was such a change, because it is the most popular discipline. Let’s face it, football is the most popular sport in the world, dominated the other, although the Poles often even theoretically “boring” disciplines are successful and untwist them on a massive scale. To the extent that they become a very popular example is the ski jumping – admits one of the originators of the rankings, Adam Pawlukiewicz, Project Manager at the Pentagon Research.
– Very popular is the concept of mediatization sport. With great delight in watching the process of image-building, inter alia, on the example of the best players in the world. Today such figures as Lewandowski achieve great results not only sports, but also a strong emphasis on self-presentation. Another thing that the popularity of football makes it less and less talk about volleyball, swimming or basketball. The impact of media on sports is now huge. And continues to grow. I do not judge it, but I pay attention to this phenomenon, because at the moment the media relations aspect of the sport is very interesting – said Professor Gabriel Łasiński from Wroclaw AWF.
The third place went to tennis player Agnieszka Radwanska. – Podium closed Agnieszka Radwanska. Perhaps the best Polish ambassador abroad, and certainly in the individual disciplines. From the marketing for several years, is in the forefront, so that the American magazine “Forbes” regularly places it among the ten best-paid athletes in the world – commented Krzysztof Domaradzki of “Forbes”.
Developers ranking of most influential people in 2015 they guided by brand awareness, image and presence in the media of 160 people associated with the Polish sport. This represented a 50 percent criterion. For the second half criterion consisted of a list of experts who chose 50 people. Among the experts he was, among others, Olympic sailing champion Mateusz Kusznierewicz and specialist. Thomas Redwan sports marketing.
list of the ten most influential people POLISH SPORT 2015:
10. Robert Kubica
9. Czeslaw Lang
8. Justyna Kowalczyk
7. Solorz-Zak
6. Adam Malysz
5. Kamil Stoch
4. Marcin Gortat
3. Agnieszka Radwanska
2. Zbigniew Boniek
1. Robert Lewandowski
man, PolskieRadio.pl, PAP, mate. Press releases
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