Justyna Kowalczyk is the most important player of cross-country skiing. At least when it comes to this discipline viewership on television. Without the participation of women mostly Norwegians dominate the competition. This, in turn, does not attract viewers from TV sets.
– Today is Justyna Kowalczyk audience determines the cross-country skiing – revealed in an interview with the Norwegian television NRK Jurg Capol, director of the FIS Marketing AG, a company selling broadcasting rights to international sports federations.
There’s no denying that Kowalczyk next Charlotte Kalla is the only competitor which could threaten Norweżkom. Without the participation of both women and at their disposal weaker competition is not as interesting. Fans outside Norway simply stops interest.
Jurg Capol gave the example of the last edition of the Tour de Ski, which did not take Polka share. Her audience was at around 7 million viewers. Previously, when Kowalczyk competed, was as high as 14 million.
Our player appears on the route as early as this weekend. On 13 and 14 December scheduled to compete in the World Cup in Davos, Switzerland.
Author: Andreas Nicolaides
Source: gwizdek24.pl
Photo: Facebook / Justyna Kowalczyk
Agency photo: Facebook / Justyna Kowalczyk
Published: 12/10/2014 10:56
Update: 10/12/2014 10:56
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