In addition to the star representation and president of the PZPN in the top three was Agnieszka Radwanska, one of the highest paid athletes in the world. Announcement of results of the ranking held at the Polish Olympic Committee in Warsaw Museum of Sport and Tourism. Preceded by a debate on finance and marketing in sport.
The discussion sat Professor Gabriel Łasiński (Academy of Education Physical Wroclaw), Adam Pawlukiewicz (Project Manager at the Pentagon Research, co-founder of the ranking), Krzysztof Domaradzki (journalist “Forbes”, co-creator of the ranking), Maciej Sawicki (Secretary General of PZPN) and Wojciech Szaniawski (CEO Arskom Group).
– Very popular is the concept of mediatization sport. With great delight in watching the process of image-building, inter alia, on the example of the best players in the world. Today such figures as Lewandowski achieve great results not only sports, but also a strong emphasis on self-presentation. Another thing that the popularity of football makes it less and less talk about volleyball, swimming or basketball. The impact of media on sports is now huge. And continues to grow. I do not judge it, but I pay attention to this phenomenon, because at the moment the media relations aspect of the sport is very interesting – said Professor Gabriel Łasiński from Wroclaw AWF.
He was seconded by Wojciech Szaniawski, which every day takes place in Poland image of celebrities and sports brands. – For several years there has been a change in the approach of Polish athletes to the subject’s own image, for example, not only Robert Lewandowski, but also, for example, Grzegorz Krychowiak. I remember seven years ago I had the opportunity to talk with a young player who did not want to give interviews, explaining: I do not like medii. He could not even properly change the “media” by cases. Now more and more celebrities understands how important this subject, and that the best players in the world to earn the same number of ads as with sports contracts. In building a career, it is important to create his masterful team, composed of experts from various fields. The role of advisers is then not so much a change of the athlete, what out of him all the best to become the best version of yourself. For the marketer it comes so moderating statements athlete, not imposing his ideas and visions to which he is not convinced – said the president of a sports marketing agency Arskom Group.
– The good thing about our home football players is the fact that up to focus on the sport. Business aspect in the hands of professionals. We are proud that we now have such representatives of the country. Fame and mediality is an asset – added the general secretary of Football Association-in, Maciej Sawicki.
Christopher Domaradzki of ” Forbes “in turn paid attention to the role of sport in the business: – Sport is currently the best way of advertising. Let’s look eg. On Oleg Tinkowa. Businessman’s seventh top ten richest Russians, but in terms of popularity is at the forefront. He gained recognition through cycling. Investing in sport also allows you to build a positive image. But one must naturally find this a suitable club, an athlete or a sports event.
creating a ranking of the most influential people in Polish sport, “Forbes” and the Pentagon Research has proven recognition, image and presence in the media of 160 people. Athletes and niesportowców evaluated separately. The results of recognition, image and presence in the media are summarized in a single criterion, which accounted for 50 percent of the evaluation. The remaining 50 percent. a determination of experts who have chosen some list of 50 candidates with no breakdown by athletes and niesportowców. The chapters were: Mateusz Kusznierewicz, Professor Gabriel Łasiński, Martin Diakonowicz, Thomas Redwan, Professor Zbigniew Dziubiński, lawyer Thomas Dauerman, Konrad box and Michal Broniatowski.
In the end, their voices have made Lewandowski won with Boniek. The difference was minimal. – President of the Polish Football Association lost by centimeters, but it is no surprise that, in turn, won by Robert Lewandowski. It is worth noting that Boniek took second place, even though it is no longer an active player. Still, he enjoys great popularity, and the PZPN completely changed his image for his term of office. Of course, only a plus. I do not want to be sweetened, but these are the facts. Well, that was such a change, because it is the most popular discipline. Do not kid yourself, on the other looks up often with przymrużonym eye or simply considered to be boring. Football is the most important – admitted one of the founders of the rankings, Adam Pawlukiewicz, Project Manager at the Pentagon Research.
– Podium closed Agnieszka Radwanska. Perhaps the best Polish ambassador abroad, and certainly in the individual disciplines. From the marketing for several years, it is in the forefront, so that the American magazine “Forbes” regularly places it among the ten best-paid athletes in the world – said Krzysztof Domaradzki.
The most influential people of Polish sport in 2015:
10. Robert Kubica
9. Czeslaw Lang
8. Justyna Kowalczyk
7. Solorz-Zak
6. Adam Malysz
5. Kamil Stoch
4. Marcin Gortat
3. Agnieszka Radwanska
2. Zbigniew Boniek
1. Robert Lewandowski.
No comments:
Post a Comment